Importance of Email in Business Communication | 2019

In this modern age of technology, a lot of business communications occur over the internet. One of the leading tools of business communication via the internet is through emails. With an increase in improved broadband speed and the advent of Wi-Fi, there has been a significant increase in email traffic.

Business Email | Importance of Email in Business Communication 

Telephones have long gone out of fashion in the business world because of language barriers, different time zones, and other inconveniences. Business emails are a quick and efficient way to communicate with potential customers, clients, staff, suppliers, industries, etc.

Features:

  • Subject Line:

A concise and direct Subject Line is essential for each and every business email. It gives the receiver a brief idea about the content of your mail like hotmail.

  • Greeting:

This is usually being avoided in emails. However, a proper greeting helps the receiver to determine whom the message is directed to.

  • Proper Grammar and Spelling:

It is essential to avoid grammatical errors and spelling mistakes in your business email. These will decrease the authenticity of your email.

  • Essential Information:

It is better to include only the essential information in your email. Nobody likes to read a long email and thus increasing the chances of your email getting overlooked.

Importance:

These days emails have become a powerful marketing tool because of the following reasons.

  • Speed:

With the development of technology and improvement in the internet speed, it is possible to send an email to any person in any part of the world within a matter of a few seconds.

  • Professionalism:

Emails enable us to maintain a sense of professionalism in our messages. One can advertise their website or products without breaching the boundaries of the personal space of their customers.

  • Cost-effective:

One of the most important features of business emails is that they are cost-effective. A large number of emails can be sent to a large number of people free of cost. The only necessity, in this case, is that both the sender and the receiver should be connected to the internet.

  • Efficiency:

Ability to send the same message to a group of people with the help of a few clicks.

  • Permanent:

A record of every message that is sent received and replied to can be maintained. This might help in future business transactions.

  • Attachments:

Using emails as a mode of communication also enables the sender to attach electronic files like text documents, images, datasheets, etc. with the email. They can thus send important business-related information to the concerned authorities within a short period of time.

  • Automatic entries:

Many email service providers automatically create entries in the address book. Thus, the details of every message that is sent or accepted are automatically recorded for future use.

  • Automatic Emails:

Email service providers also provide you with the option of automatic replies to various incoming messages. This will save both time and effort.

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